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Strategy behind designing trade show booth


strategy behind designing trade show booth

Big Hit. Creating a remarkable trade show booth is simple, as long as youre willing to invest the time, money, and a little creative juice in the event. Dont forget to take advantage of this opportunity to collect information. We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. Capture all the goings on at the show and demonstrate the social splash youre making. So creating a powerful visual impact with simple and clear messaging is very important to lure people. Many modern technologies can be applied to the trade show environment to give an exhibitor the upper hand.

If they are your target market, its time to demonstrate your value and show why they should award you their business. Sure items like ink pens are a staple, but in addition to those, choose other items that attendees will actually want to keep for themselves, not just collect to give to their kids when they get home.

Strategy behind designing trade show booth
strategy behind designing trade show booth

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Design your booth, messaging and giveaways to make an impact. You can create different stations in the space for people to learn about your company and products or services. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance. Even if a tablecloth is supplied, bring your own or something to add some depth to your table (i.e., a table runner ). Even better, be proactive about collecting email addresses so you can email information to attendees after the fact.


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